Product Thinker
Happy to hear new opportunities
2019 - Present Billups
The Out of home marketing (OOH) is a nish within the marketing industry and Billups is the lead company. The goal is to sell well planned campaigns and make them successful for our clients, brands and agencies. The industry is not well digitalized and when I came onboard, I realized I stumbled upon a challenging problem that no one had solved well and many have failed before.
I worked with 3 PM's and I especially liked working with the Technical PM in research and discovering user problems. I also became a UX Product Manager a year after since I was taking the initiative of working on the holistic Vision App. I was able to influence the team that we needed to fail in the design phase and not in the implementation phase, then I was able to create prototypes to test our hypothesis. That made us more efficient and more confident in our decisions.
One of my best experiences was working with the Director, we both had great creative and productive conversations when working on specific architectural data and UX flows. I started to think conceptually on the holistic solution of the ecosystem while maintaining the current Web App tool. I love to document my thinking and my research so others understand the solutions I am proposing.
I started working on the DSP Vision App by thinking first on the concepts and fundamentals. And then I was able to group the needs and features for those high level concepts. At that point I was able to conceptually explain the holistic solution of the app and how it would work with prototypes. I also thought about the scalability problem for the Vision App, so the UI can be used in multiple screens throughout the user flow. I also created a Design System for the Platform.
I am very happy to have learned a lot throughout this experience and that has allowed me to be confident in my process and the skills I have built professionally. I love to solve complex problems!
Currently working at Billups creating a new ecosystem of tools for 3 user types.
2018 - 2019 Vacasa
Senior Product UX Designer
Vacasa had entered the Real Estate market and we had to create an MVP for Agents so they can deliver financial estimations to their investors. Our goal was to increase Property Management with contracts and we were targeting this project to Agents. I was responsible to create interviews, map flows, wireframes, validate designs with usertesting.com, create prototypes in inVision, create a design system for patterns and components, as well as UX deliverables for engineers.
2017 - 2018 Cvent
Senior UX Designer
At Cvent, I was responsible for designing the vision of the product's Cvent mobile app as well as maintaining the current product by adding new features. I loved creating the future vision of the product and documenting my research using personas, mental models, user flows, maps and schemas. Also I worked on the initiative improvements on the existing product when adding new features, which I did A/B testing with prototypes and gathered user feedback to validate assumptions.
