My Role:
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Led the design of a Minimum Viable Product (MVP) for property estimations.
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Designed strategy and processes for the Sales Inbound Team.
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Conducted user research and created wireframes, prototypes, and design deliverables.
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Challenges:
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Navigated a new market and identified specific needs of real estate agents.
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Ensured the MVP aligned with business goals while prioritizing user experience.
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Impact:
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Contributed to Vacasa's expansion into the real estate market.
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Provided agents with a valuable tool to enhance their services and increase property management contracts.
Worked closely with stakeholders to define the product and strategy
Real Estate 'Vacasa estimator' initiative
The objective was to create a calculator that estimates investment profits based on any address. Investors could input financial parameters, including expenses, to determine precise profitability.
Investor Transaction Flow
Developed a comprehensive process and strategy that begins with capturing leads through phone, email, or website, and culminates in partnering with a real estate professional to assist investors in making informed decisions.
Inbound Flow
Created a pipeline strategy within the CRM processes to help the sales team effectively manage and assess the success of investor leads.
Measuring success for Sales Team
Assisted in calculating metrics for the sales pipeline and determining the timing for each action, enabling the team to identify potential bottlenecks and promptly resolve any issues.
