.png)
My Role:​
-
UX Researcher: Conducted user research and documented findings using personas, mental models, and other UX artifacts.
-
Product Visionary: Defined the future direction of the Cvent mobile app.
​
Challenges:
-
Balancing Innovation and Maintenance: Juggled the demands of creating a new vision while improving the existing product.
-
Legacy: Challenges in improving the product due to legacy issues.
​
Impact:
-
Research Documentation: Provided the team with valuable research and insights, enabling them to prioritize and propose new ideas for the evolution of the Cvent mobile app.
-
User-Centered Design: Ensured that design improvements were based on user needs and preferences.
Worked closely with designers in research and strategy
Research Mental Model
Capturing the process in a mental model, from user interviews to insights, aided in identifying the friction points and churn within the platform, revealing opportunities to enhance the user experience.
Loved the discovery phase by documenting the user flow
Research User Flows
We aimed to comprehend all the use cases of the onboarding process for each company to ensure their success with our white-labeled product.
Worked with a team of 10 designers
Competitive Research
The event management industry offers a wealth of examples to explore.
Legacy challenges hindered much of the innovation during that period, so it was okay to be scrappy
Designs
Revamped designs to enhance the legacy mobile app.
